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Our story

Hard work shouldn’t cost you family time.

My parents immigrated here in 1993. My brother-in-law's family came in 2002. Both families came chasing the same thing, a better life for the people they love. We grew up watching our parents work long hours, take jobs nobody else wanted, and give up things they wanted so we could have more. Now we're doing that same thing. That's the thing realtors and we have in common: we want to make our dream happen for our family, just as much as they do for theirs.

In 2024, we were sitting on the couch talking about AI and how it's basically taking over the world. But we didn't see it doing anything meaningful. It was supposed to facilitate our day-to-day, and it just felt like people were using it to edit pictures, post memes, and ask questions like they would to Google. It wasn't being used for what it was intended for.

That's when one of us took a course on AI and how to actually use it. We started working on our own emails, building features that could benefit us, and honestly, it went well. That's when we decided to start our business together, because that's something we always wanted to do.

One email missed can mean thousands of dollars left on the table.

We built this for realtors because they use email the most, and they're the ones who benefit the most from AI in their inbox. One email missed meant thousands of dollars left on the table. They spend hours and hours working in real estate to earn a living, but it's taking time away from their family. If we could build something that gives them more time to spend with the people they love, that would be the entire goal, the same thing we want for ourselves.

Our mission

Simple. Secure. Focused.

Our mission is different than most companies out there. It's honestly just keeping things as simple as possible. People don't need unnecessary features they never use, and they don't need to read marketing about features they won't touch. We want to focus on the main thing, organizing the emails. We want to keep things simple and secure.

And that's how Listo was born.